Антистресс для ваших дел
Helped people relieve pre-New Year stress by popping bubble wrap.
BACKGROUND
During the New Year period, people are often stressed due to the large number of accumulated tasks. Calendars with meetings are bursting at the seams, as are notes with uncompleted tasks. At the same time, Avito Services features professionals who are ready to take on many tasks and unload their to-do lists.
Idea and its implementation
We showed how to get rid of stress by delegating tasks to professionals. To do this, we used a visual image of an anti-stress bubble filled with things to do. She was waiting for the audience in OOH, OLV, on landing pages, in radio commercials and even in shopping centers in St. Petersburg and Moscow. We placed anti-stress spots in them, where people could share their to-do list, win their solution from the Avito Services experts and receive branded merch.
