All projects

Age Expert Sculptor

Together with L’Oréal Paris and Yves Pires, a famous French sculptor, we have introduced a new product in Russia and encouraged women to stop hiding their age.


To tell about the new product, Age Expert Sculptor by L’Oreal Paris for women aged 45+ and 55+. It is the first 3-in-1 moisturising skin care product for the face, the neck and the decollete zone. The cream provides complex care for all three zones, saving time and money.


At what age is a woman most attractive? Is it true that her attractiveness can fade just because of age? L’Oréal Paris expects are convinced that it’s not! The key is to keep feeling beautiful and energetic and to take daily complex care of the so-called “beauty triangle”: the face and the decollete zone.


We have launched the unprecedented Eternal Beauty project that will immortalise mature female beauty in a true work of art. A famous French sculptor will create a sculpture right in front of the viewers’ eyes, drawing inspiration from real examples of Russian beauty.  

“From the very first day of my love for art I have been drawn to Russian beauty: its lightness, grace and freshness. And when I got the offer to participate in the Eternal Beauty project by L’Oreal Paris, I accepted gladly. It is a unique chance for me to learn what mature Russian beauty is like today. My dear women of Russia, I hope that my new sculpture dedicated to you will serve as an inspiration to love yourselves and your age even more. Because believe me, every single one of you is already a work of art”, — says Yves Pires.


Hungry Boys
  • Creative Director Vlad Sitnikov
  • Copywriter Artur Miroshnichenko
  • Account Director Elisabeth Akhmetova
  • Account Manager Inna Kovaleva
  • Project Manager Alyona Shakirova