Beeline Ice Rink

Together with “Robot and son” agency we launched a mobile browser game “Beeline Ice Rink” as part of the digital support for a large-scale sponsorship campaign by Beeline for the ice skating rink at VDNKh in Moscow and for “Ice rink near the sea” in St.Petersburg.

Objective

To create a landing page with game mechanics that will promote Beeline partnering up and sponsoring ice rinks of Moscow and St.Petersburg.

Insight

What is an ice rink? It’s a dynamic and fun winter activity, a noisy place to meet friends, filled with different emotions and bright lights. But what happens to the rink when everyone leaves and the music stops? Outdoor ice rinks get regular snowfall and it complicates the lives of both workers and visitors since these ice rinks require a lot of careful maintenance.

Idea

We wanted to show an ice rink from a different side. An ice rink should be prepared for its visitors if they want to continue coming there. Anyone could clean the snow from a virtual ice rink using a simple web browser game and get real gifts from Beeline partners for it. Users also competed with each other and even participated in a larger contest between Moscow and St.Petersburg — the Battle of the Capitals.