#СhillEverybody

Together with Garage Hard Drink we launched a new campaign. It starred Slava KPSS (aka Gnoynyi, Sonya Marmeladova, Valentin Dyadka and his other pseudonyms).

In the video Slava, wearing an astronaut suit, flies over California coast gathering locals and calling on to others to join them. His transport is a self-moving yellow sofa.

Objective

Tell consumers about Seth & Riley’s Garage beer drinks.

Idea

Chill is something you can’t explain, you can only feel it. And we believe that anyone has a right to chill, even the most efficient people on the planet (and in space). Today everyone is talking about productivity so we need someone who would say: “Stop working. Start chilling!” and would hand you a bottle of Garage, right from the fridge.