To inform consumers that Medsi is where you can find the most qualified professionals for your health.
Each pharmaceutical services and products ad is legally bound to have a warning about first consulting a specialist. We realised that each ad therefore is actually an ad for the highly qualified professional help that is provided at Medsi.
A well-known legal warning for pharmaceuticals became the centre of the new campaign in all channels. By using it we emphasised that no treatment can truly be effective, if it’s not overseen by competent specialists. Medsi is not about abstract doctors that all pharmaceutical advertising wants us to consult but about those real people who can help you solve your health problems.