Don’t look for symptoms, consult a specialist

Due to the low quality of free healthcare in Russia, people sometimes don’t have any other option but to resort to self-treatment and in the end do more harm than good. Moreover, the majority doesn’t even consider private clinics as an alternative because of a number of different reasons.

Together with Medsi, a private clinic chain, we launched a campaign where we asked people to consult professionals rather than to try and treat themselves. The campaign included city formats, billboards and radio.