
Dronevertising


We have organized the first drone-vertising campaign in Russia specially for Wokker Asian restaurant chain. Several unmanned combat air vehicles launched in the air with company banners could not go unnoticed. Drones have not been used for such purposes in our country so far, so it is obvious that we have introduced a new trend on Russian advertising market.
Objective
To draw potential customers’ attention and raise the number of orders from a number of local business centers.
Insight
Any office staff member has a lot of work during weekdays. Sometimes workers are so busy with their tasks, that they forget about the lunch break.
Idea
Posters flying behind the window are a great way to remind them of it. Why not have some tasty Chinese noodles or delicious and nutritious rice? Till work completely chews you up, immediately call Wokker!
Solution
Ordinary advertising channels are already congested. That’s why we came up with an unusual way to fascinate our target audience: we raised advertisement up in the air. We attached Wokker banners to drones and launched them around high-rise business centers. Flying past office windows, they drew attention of hundreds of people.
Result
The number of orders at Wokker restaurants close to the business centers has risen up to 40 per cent!
Awards (2)
Publications
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Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
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Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising.
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Noodle Company Uses Drone Advertising for Airborne Promotion
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Sometimes it seems like every technological innovation ultimately just turns into a new way to show us ads. But drones?
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También fue en julio cuando se les ocurrió algo diferente a los chicos de Hungry Boys, en Moscú, Rusia.
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Wokker' Take To The Skies In Russia's First Drone-Vertising Campaign; Noodle company uses drones to promote lunches to tower block office workers
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DRONEVERTISING: THE FUTURE OF ADS OR AN IDEA IN NEED OF GROUNDING?
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