GET LOST. GET NATURAL

Together with Moscow’s Switzerland Tourism office, we have set up a beautiful and engaging online quest. The main objective of the quest was to introduce users to Switzerland and to generate interest in traveling there.

Objective

To inform about the Grand Tour route and to show that Switzerland is not just about cheese, chocolate and watches – it’s a place where you can find a new you.

Idea

The GET LOST. GET NATURAL quest. Touch the sky, plunge into the depths, ride a bicycle in the mountains — these are just some of the things to experience on the quest with its heroes.

The Get Lost. Get Natural quest spanned several weeks. The users answered themed questions and competed for a 1643-kilometer tour of Switzerland’s most famous sights.

Result

Over 10 000 000 people learned about the project

30 000 users took part in the quest

45 minutes was the longest time spent in the quest

764 413 visitors on the project site

Awards (7)

Publications

Team

Hungry Boys

Creative Director Vlad Sitnikov
Account Director Agunda Baeva
Art Director Sergej Andronov
Copywriters Galina Belozerova, Nataliya Varguleva
Producer Pavel Okishev
Motion Designer Sergey Yumakov
Design Anna Komarova, Anton Vodogreev
Head of SMM Maksim Fedorov
SMM Producers Ksenia Dontsova, Ramil Safiullin

Switzerland Tourism Russia

Director Nataliya Vart
PR / Marketing Manager Maria Makarova
Project Manager Ksenia Vorontsova
Marketing Manager Nataliya Sizova

Oleg Chulakov Studio

HiSmith Digital Production