#HaveAConscience

Together with the instalment card «Sovest» (Conscience) we launched a new advertising campaign and made a series of nine videos where heroes share real stories about their friends who didn’t return them the money they’ve borrowed. Some videos are shown on federal and theme-related channels while others were made specifically for the Internet. The campaign is supported by large-scale outdoor advertising in Moscow and Saint Petersburg.

Objective

Connect the concept of «conscience» with a specific product – a no-interest instalment card.

Idea

People often get into situations when they loan money to their friends and never get it back. In funny stories told by the heroes of the videos anyone can recognise themselves and they serve as a call for all borrowers to get some Conscience.