Hot Secrets
Together with Dr.Oetker we launched a YouTube cooking show “Hot Secrets”, where well-known chefs and pastry cooks of trendy Moscow cafes shared exclusive details of their recipes.
Objective
To increase the engagement rate for Dr.Oetker Russia’s YouTube channel and improve customer loyalty.
Idea
Dr.Oetker carried out a survey in its social networks and saw that the audience of the brand was most interested in exclusive recipes and cooking tips for unusual dishes. So we came up with the idea for a YouTube show for Dr.Oetker Russia’s channel where owners and chefs of Moscow cafes and restaurants share their recipes and talk about their experience working in the culinary industry. The first season featured founders of the INJIR cafe, a brand chef of Michele restaurant, a chef of “Kitaiskyi letchik Zhao Zha” (“Chinese pilot Zhao Zha”), a chef of farmer’s restaurant “LavkaLavka”, the owner of Fika and a pastry chef of Favorite Cake.
Publications
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DR. OETKER ЗАПУСТИЛ ВТОРОЙ СЕЗОН КУЛИНАРНОГО ШОУ “ГОРЯЧИЕ СЕКРЕТЫ” НА YOUTUBE Read more
