In any situation
Together with Ozon and Hype Production we created a series of funny videos starring Dmitry Malikov.
Objective
To build and strengthen awareness that Ozon.ru has everything you need for your everyday life: electronics and household appliances, food, beauty products, clothes, goods for mothers and children, pet supplies, office supplies and, of course, books.
Insight
We often get really upset about small household troubles like a broken cup or coffee spilt on a shirt — but we can fix them very fast with Ozon since we can find anything we need there.
Idea
For the advertising campaign we wanted to find a well-known, famous person whose personality and background would fit in well with the brand’s character and could even emphasise it. Ozon is friendly, professional, stylish and with a good sense of humour. We found a good fit in Dmitry Malikov and realized — we can create a very effective collaboration with him. We wrote around 50 different scripts that ended up creating a multi-verse: a world of Dmitry Malikov as a person and Dmitry Malikov as his public image. This world had both real and imaginary family members; both real problems and exaggerated ones (e.g. aliens kidnapping Dmitry and his cat Sonya) — but whether real or imaginary, these problems could all be solved with the help of Ozon.
Publications
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Дмитрий Маликов — новое лицо Ozon. В рекламе он обливается кофе и становится жертвой инопланетян Read more -
Ozon запустил рекламную кампанию о жизненных неприятностях с Дмитрием Маликовым в главной роли Read more -
OZON ПОМОГАЕТ ДМИТРИЮ МАЛИКОВУ НАЙТИ ВЫХОД ИЗ ЖИЗНЕННЫХ ПЕРЕДРЯГ Read more
