It’s Powerful
We’re presenting a manifest by G-Drive that was launched specifically for the 2019 Hockey World Cup. This video was the final element of a two-year campaign that spanned the creation of the language of the brand and its emotional image.
Objective
To develop a big scalable idea creatively and to make it span two years – 2018 and 2019. We also needed to preserve continuity of communication and to use existing brand capital.
Idea
Emotional choice cannot be made without an emotional image of the brand that consumers can relate to. That’s why we developed an emotional brand that included such elements as mythology, tone, emotional territories (racing, hockey, football, masculine lifestyle, male values), imagery and direct communication with the consumer.
