Our objective was to support the first image campaign with the message Enjoy the Moment by delivering the same message with emotional ties to KFC and increasing the number of the brand’s Vkontakte followers. The project was a continuation of the TV campaign.
“People have given up real-life communication, instead they spend more time on social networks and on their phones/tablets/computers. Virtual communication is beginning to replace the real thing, and that often makes us feel lonely”. And just like that, the idea was born — our target audience spends time on Vkontakte and plays Minecraft? That’s where we’ll deliver our message to them.
To create a server for online game and hold the first branded contest in the world. The jury consisted of popular gaming bloggers. They looked at the buildings and chose the winner during a live broadcast on the Twitch streaming site.