True Talk
CLEAN&CLEAR skincare products are designed for young skin.
Objective
To promote Clean&Clear products all over Russia among girls aged 12-17 with a digital activation.
Idea
To tell our target audience about this we have decided to speak openly with YouTube bloggers. Because with Clean&Clear you have nothing left to hide!
Solution
Every week the bloggers answered the users’ questions openly and truthfully in a live broadcast. In order to ask them something important users had to take a selfie with their favorite CLEAN&CLEAR product and upload it on the project’s YouTube channel or share it on Instagram with the hashtag #truetalk.
We have also given our users a chance to speak openly with their friends on the vk.com social network. With the True Talk app they could anonymously ask their friends anything and answer the questions sent to them.
Result
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19000
NEW SUBSCRIBERS ON THE CLEAN&CLEAR YOUTUBE CHANNEL -
1550INSTAGRAM PHOTOS WITH THE HASHTAGS
The idea of speaking openly took over Youtube. Young bloggers made their own videos on the subject with the tag #truetalk.
