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LIFE IS A TAPE OF EVENTS

Together with Lenta hypermarket we have made a series of videos for TV about funny and touching stories of ordinary people showing their purchases at different stages of life.

Insight

This year LENTA celebrates its 24th birthday – in all this time a customer audience has been formed that has been with the brand for all these years.

Idea

The main value of the brand is people, and their needs and expectations are key elements around which all LENTA activity has been built. This year the company and the brand LENTA celebrate their 24th birthday, and we understand that some of our customers first visited LENTA when they were small children and now they go there with their own children. In other words, life is a tape («Lenta») of events, and hypermarket LENTA is a part of it. This was the main idea behind the fall campaign.

Team

Лента
  • Brand Director Vyacheslav Filimonov
Possible Group
  • Creative Director Artem Filimonov
  • Associate Creative Director Oleg Palchinsky
  • Creative Liudmila Kulibaba, Yuri Altufiev, Aleksandr Shtefanets
  • Account Director Agunda Baeva
  • Producer Dmitriy Kuznetsov
Bakehouse Production
  • Executive Producer Alya Lugovaya
  • Director Maria Em
  • DOP Andrey Nikolaev
  • 1st AD Aleksandr Eidman
  • PA Nino Gasparova
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