This year LENTA celebrates its 24th birthday – in all this time a customer audience has been formed that has been with the brand for all these years.
The main value of the brand is people, and their needs and expectations are key elements around which all LENTA activity has been built. This year the company and the brand LENTA celebrate their 24th birthday, and we understand that some of our customers first visited LENTA when they were small children and now they go there with their own children. In other words, life is a tape («Lenta») of events, and hypermarket LENTA is a part of it. This was the main idea behind the fall campaign.