
Only matters how you drive

We created an advertising campaign for the first ever online insurance agency in Russia – Mafin. In our video we do not use ad cliches but focus on being honest: Mafin doesn’t care who their clients are in their everyday lives – heavy metal fans, robbers or kindest grandpas. The most important is who they are when they are driving.
Objective
Create an advertising campaign for KASKO package sold by Mafin – an online platform for personal insurance services.
Idea
We are different in our driving and in our everyday lives. Mafin doesn’t care who their clients are in their everyday lives. The most important for the brand is how their clients drive. We created a series of videos to show this. These videos also talk about specific insurance services that are included in the cost of KASKO as provided by Mafin and other online and offline formats of insurance.
Awards (1)
Publications
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Хардкор металлист и добрейший дедушка: платформа Mafin совместно с Possible запустила первую рекламную кампанию
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НЕВАЖНО, КТО ТЫ В ЖИЗНИ, ГЛАВНОЕ — КТО ТЫ ЗА РУЛЕМ!
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