Mafin: Ritual and the Action Hero
For Mafin, a personal insurance platform, we developed the second part of the campaign where we continued to work on a series of videos with unusual heroes, shooting them in action-movie style.
Objective
Using colourful and engaging communication, inform car owners that it’s easier and cheaper to get a Motor Comprehensive Cover insurance via Mafin.
Idea
New videos describe Mafin advantages in a form, unusual for the Russian market. In one video the main hero decides to consult a witch to protect his car. In another, a minor car accident ends up being a scene from an action movie. These stories show viewers that getting Comprehensive Cover is not that difficult, and thanks to Mafin now everyone can get insured.
Publications
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КОЛДУНЫ, МАГИЯ И ГЕРОИ БОЕВИКОВ В РОЛИКАХ POSSIBLE GROUP И MAFIN Read more
