All projects

Mafin: Ritual and the Action Hero

For Mafin, a personal insurance platform, we developed the second part of the campaign where we continued to work on a series of videos with unusual heroes, shooting them in action-movie style.


Using colourful and engaging communication, inform car owners that it’s easier and cheaper to get a Motor Comprehensive Cover insurance via Mafin.


New videos describe Mafin advantages in a form, unusual for the Russian market. In one video the main hero decides to consult a witch to protect his car. In another, a minor car accident ends up being a scene from an action movie. These stories show viewers that getting Comprehensive Cover is not that difficult, and thanks to Mafin now everyone can get insured.


  • Head of Marketing Communications Ekaterina Usacheva
  • Marketing Communications Lead Elina Chernyshova
  • Creative Director Artyom Ionov
Possible Group
  • CCO Vlad Sitnikov
  • Creative Director Artem Filimonov
  • Copywriter Dmitry Losev
  • Account Director Anastasia Vasilieva
  • Account Manager Angelina Vatlina
  • Senior Producer Natalya Kasumovich
  • Head of Strategy Anna Topkova
Focus Films Moscow
  • Director Eugene Gozheyshiy
  • DoP Levan Kapanadze
  • Production Designer Alexey Garikovich
  • 1st AD Mina Khlechyan
  • Producer Olga Kirillova
  • Production Assistant Rita Solomatina
  • General producer Katya Zhavoronkova
Partizan Production / Minsk
  • Producer Alvina Orda
  • General producer Alexey Satolin