MAX Magilika
A brave lion Max is the face of an ice-cream brand MAX. In 2014 together with the brand we launched a mobile game app about his adventures and it was a huge hit. In 2015 it was time to once again embark on the next adventure with a much larger number of new opportunities and new characters!
Idea
We added 7 new adventure and travel locations, 54 comic strips with the new exciting story as well as 9 new characters and thousands of artefacts that could be collected in the course of the game.
Result
16 years of gameplay
20 000 000 sprints
More than 500 000 installs
0 RUB of media investment
