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MAX Magilika

A brave lion Max is the face of an ice-cream brand MAX. In 2014 together with the brand we launched a mobile game app about his adventures and it was a huge hit. In 2015 it was time to once again embark on the next adventure with a much larger number of new opportunities and new characters!

Idea

We added 7 new adventure and travel locations, 54 comic strips with the new exciting story as well as 9 new characters and thousands of artefacts that could be collected in the course of the game.

Result

16 years of gameplay

20 000 000 sprints

More than 500 000 installs

0 RUB of media investment

Team

Grape
  • Creative Grouphead Maryam Akhunova
  • Creative Maria Guschina
  • Copywriter Natalia Varguleva
  • Designers Maria Isaeva, Irina Serdukova
  • Production Director Aleksey Kosilin
  • Project Manager Denis Shokin
  • Senior Account Manager Maria Shmyreva
  • Account Manager Daria Gotvyanskaya
  • Perfomance Marketing Manager Ekaterina Kuznetsova
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