MONSTORY

monstory.nasiliu.net

In 2017 there was an update to the Russian legislation that decriminalized domestic violence. Since then, domestic violence is no longer viewed as something terrible but rather as a norm or even a family tradition.

Insight

Real monsters don’t wear costumes.

Idea

Together with the center for fighting domestic violence “Nasiliu.net” and a creative PR studio “RODNYA” we opened a shop of the most terrible costumes, right before Halloween. The mannequins at the shop didn’t wear masks, claws or fangs, instead customers saw clothes that sadists, pedophiles and abusers wore. Each costume had a story told by its victim. These stories are available on monstory.nasiliu.net where the links that were encoded in QR codes on mannequins led to. On the website it was also possible to support the project and donate money to the center “Nasiliu.net”.