
MONSTORY

In 2017 there was an update to the Russian legislation that decriminalized domestic violence. Since then, domestic violence is no longer viewed as something terrible but rather as a norm or even a family tradition.
Insight
Real monsters don’t wear costumes.
Idea
Together with the center for fighting domestic violence “Nasiliu.net” and a creative PR studio “RODNYA” we opened a shop of the most terrible costumes, right before Halloween. The mannequins at the shop didn’t wear masks, claws or fangs, instead customers saw clothes that sadists, pedophiles and abusers wore. Each costume had a story told by its victim. These stories are available on monstory.nasiliu.net where the links that were encoded in QR codes on mannequins led to. On the website it was also possible to support the project and donate money to the center “Nasiliu.net”.
Result
-
500K
MEDIA IMPRESSIONS -
$200K
PR VALUE -
$0MEDIA BUDGET
Publications
-
Центр «Насилию.нет» выпустил на Хеллоуин костюмы абьюзеров
Read more -
Центр «Насилию.нет» выпустил костюмы агрессоров на Хеллоуин
Read more -
Насильник, тиран, педофил: в Москве показали самый страшный костюм на Хеллоуин
Read more