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In 2017 there was an update to the Russian legislation that decriminalized domestic violence. Since then, domestic violence is no longer viewed as something terrible but rather as a norm or even a family tradition.


Real monsters don’t wear costumes.


Together with the center for fighting domestic violence “” and a creative PR studio “RODNYA” we opened a shop of the most terrible costumes, right before Halloween. The mannequins at the shop didn’t wear masks, claws or fangs, instead customers saw clothes that sadists, pedophiles and abusers wore. Each costume had a story told by its victim. These stories are available on where the links that were encoded in QR codes on mannequins led to. On the website it was also possible to support the project and donate money to the center “”.


Possible Group
  • Chief Creative Officer Vlad Sitnikov
  • Creative Director Artem Filimonov
  • Creative Group Head Svetlana Trifonenkova
  • Senior Creators Marat Arutyunov, Yuri Korobov
  • Senior Copywriter Alexandra Mikheeva
  • Art Director Wanslez Quaresma
  • Video Group Head Elena Borisova
  • Account Manager Ekaterina Zharkova
  • Junior Account Manager Polina Khrestyukhina
Rodnya Creative PR Studio
  • Deputy CEO Vera Sivacheva
  • Senior Account Manager Natalya Grishina
  • PR Manager Nikita Belov
  • Naming Vladimir Lifanov
  • Art Director Vladimir Lifanov
  • Designers Vladimir Lifanov, Anastasia Khoroshilova