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Mother’s Day

Together with Dr.Oetker and a well-known Russian animation artist Mikhail Aldashin we created a video for the Mother’s Day.

Objective

To increase brand awareness, strengthen the association “ingredients for pastries – Dr.Oetker”.

Idea

With this video we wanted to show what mothers feel for their children. The main hero of the story is a mom who likes to bake for her daughter using Dr.Oetker products. Then we see the daughter grow up, start her own family and the only thing that doesn’t change is the love she has for her mother’s pies.

Team

Possible Group
  • Creative Director Maryam Akhunova
  • Art Director Alyona Morozova
  • Senior Creator Olga Makarenko
  • Account Director Natalia Khorokhorina
  • Account Manager Vladislav Lipatiev
  • Head of Video Production Olga Rostotskaya
  • Video Group Head Elena Borisova
Dr.Oetker
  • Head of Marketing Elina Rumyantseva
  • Brand Manager Irina Filippova
Production team
  • Director Mikhail Aldashin
  • Production Designers Anna Anikhanova, Mikhail Aldashin
  • Animator Karina Pogorelova, Ekaterina Filippova, Sofia Aksenova, Kristina Prokhorova
  • Composing and Color Correction Kristina Prokhorova
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