My place of power

Every person has a place where they can relax, recharge, be alone or become better. For some people it’s a library, for others – forests, mountains and lakes, or a loud bar, or children’s matinee. We have launched an advertising campaign #myplaceofpower that asks users to share stories about places that inspire them. The central element of the campaign was a video with legendary Kostya Tszyu as the main hero.