New UAZ Patriot

Special for Sollers automobile holding, we have created a 360-campaign that includes a series of visual materials in support of the renewed UAZ Patriot.

Objective

To tell about a new brand identity of the Ulyanovsk Automobile Plant, to introduce the renewed model of the Russian Patriot SUV, to attract a new audience.

Idea

26 short videos were placed on a specially designed promo-site. They described all the main advantages of the new car. In our campaign, we concentrated on the visual presentation of the product in TV commercials and outdoor advertising, as well as detailed analysis of all technical updates.

Publications

Team

Grape

Creative Director Vladimir Garev
Art Director Ekaterina Tkachenko
Account Director Vadim Stolberg
Project Manager Dmitry Kuznetsov
Photo Alexey Kudryavtsev
Video Designer Sergey Yumakov

Sollers (UAZ)

Marketing Director Andrey Yarmolchuk
Product Manager Artem Fanyan
ATL Manager Pauline Langbourt
Digital Communications Manager Roman Snegirev

ASAP PRODUCTION

Director Maksim Kuzmin
General Producer Asya Kotelnikova
Executive Producer Olga Rostotskaya
Cameraman Artem Zamashnoy
Composer Darin Sysoev
Sound Design Ilya Chicherin
Color Correction Evgeny Gvozdev

Grape Group – группа креативных агентств с digital-сердцем, неравнодушных к результатам