
New UAZ Patriot


Special for Sollers automobile holding, we have created a 360-campaign that includes a series of visual materials in support of the renewed UAZ Patriot.
Objective
To tell about a new brand identity of the Ulyanovsk Automobile Plant, to introduce the renewed model of the Russian Patriot SUV, to attract a new audience.
Idea
26 short videos were placed on a specially designed promo-site. They described all the main advantages of the new car. In our campaign, we concentrated on the visual presentation of the product in TV commercials and outdoor advertising, as well as detailed analysis of all technical updates.
Publications
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УАЗ показал первую рекламу после ребрендинга
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«УАЗ Патриот» меняется, но остаётся собой
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УАЗ Патриот: первая реклама после ребрендинга
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