OREO DUNK CHALLENGE
For Oreo of Mondelez International we have launched a fun contest “OREO Dunk Challenge”.
Objective
Increase brand awareness among young people in Russia.
Insight
An Oreo cookie is all about classics: two crispy parts and sweet cream between them. A special eating ritual — dip, turn, lick — makes the process even more interesting!
Idea
As a fun contest we offered participants to record themselves dipping OREO in milk (in a creative way). The activation was supported by popular bloggers who turned the dipping into an actual flashmob on YouTube. The winners got a cool prize — a trip to Los Angeles to Christina Aguilera or to Barcelona to Neymar Junior.
Result
During the campaign the website was visited by 120 000 people.
4 000 new registered users, or 3,3% of all visitors.
Users uploaded 605 works, almost half of them completed moderation.
