Our Sea

Objective

To draw attention to the problem of pollution of the Black Sea and its coasts. Call on to locals and tourists to be more attentive to the environment.

Insight

Pollution of the Black Sea is a serious ecological problem. Annually hundreds of tons of rubbish are washed into the sea and 10% of it end up in bodies of sea animals that we like to eat.

Idea

We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.