
Pandao


Together with Pandao, an Internet shop, we launched a new advertising campaign that includes two videos for digital and TV.
Objective
Increase awareness about Pandao, a young brand, by making a campaign that will be successful both on TV and online.
Idea
In the world where corporations offer a lot of money for things that are very typical, low prices can be truly surprising. And surprising a modern person who’s used to Hollywood blockbusters is not a very easy task. That’s why the plot of the videos is built on the inconsistency between the reaction of the heroes and the fantastic situations they end up in – low prices on Pandao can make a stronger impression than an alien invasion or seeing a bear in the forest.
Publications
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Медведи и инопланетяне в новых роликах от Possible Group
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Новая рекламная кампания для интернет-магазина Pandao
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