To tell the audience about the legendary Baby Lips lip balm that has finally been introduced in Russia.
The brand started Read My Lips flash mob along with beauty bloggers on Instagram several months ago. The participants were challenged to guess the word silently pronounced on the video.
In every video, a model applies a lip balm of a different tone, so it is possible to evaluate the whole product series consisting of 6 tones staying online. But the most important thing is Baby Lips’ qualities that keep lips beautiful, trendy and moisturized for 8 hours even in winter time.
In case the encoded words were guessed correctly in three, four or five videos, users received a promo code with a 20 percent discount for the lip balm purchase.
VISITORS ON THE WEBSITE
2 900 750
VIEWS ON YOUTUBE
Users posted more than 200 videos on Instagram with a #readmylips hashtag.
Amount of Maybelline NY followers on Instagram increased by 1.5 times.
Amount of Maybelline NY followers on VK increased by 3 times.