
Secret Ingredient


Together with Delivery Club we launched a new federal TV-campaign “Secret Ingredient” with two videos, pre-rolls, outdoor advertising, animated banners and gifs for social networks.
Objective
To make a usual Delivery Club promo-campaign stand out.
Insight
Tastes differ: some like pizza, others prefer sushi or burgers. But the more the discount, the more we’ll like the food.
Idea
Characters of the video love the food they buy with a discount in Delivery Club. To show the incredible appetite that these characters have we used the best methods known to humankind: the rule of 5 seconds during which you can still eat a piece of food you dropped on the floor, without any health consequences, slurping of khinkali and an unusual interpretation of Michelangelo’s most popular fresco.
Publications
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Гигантские хинкали и офисный хаос: Delivery Club и Possible Group запустили федеральную ТВ-кампанию
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«СЕКРЕТНЫЙ ИНГРЕДИЕНТ» ОТ DELIVERY CLUB
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