#ShowUs

As a part of Dove’s #ShowUs campaign we organised a photo shoot to encourage women to fight stereotypes about beauty and to show that each woman’s beauty is unique. For two weeks we showed photos of real women without any digital modification on the media facade of the “Oktyabr’” cinema in New Arbat. We also launched a petition calling on to people to mark all advertising photos that have been digitally modified as “retouched”.