Small dogs – big personalities
Together with pet food brand Hill’s we’ve launched a nice and kind project about dog-GPs. It consisted of three videos made together with zoo-psychologist and pet-GP Nika Mogilevskaya.
Insight
A popular opinion in Russia is that small dogs cannot learn anything, and that’s why they are rarely taken seriously.
Idea
In our videos we wanted to share several real stories where small dogs play big parts in people’s lives, helping them fight deceases and even teach children how to read. Aside from that, Hill’s has launched a competition in social networks: its participants posted photos with hashtags #bolshielichnosti (#bigpersonalities) and shared stories about their small pets who helped them or their close ones. Winners of the competition got three months worth of pet food Hill’s Sciene Plan Small&Miniature.
Publications
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Маленькие собаки - большие личности: Hill’s запустил проект о четвероногих помощниках Read more
