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MAX Dinoterra

To prolong the pleasant experience from the cartoon «Max’s Adventures» we have launched a mobile app game specifically for the most devoted fans. It allows children and their parents immerse themselves in the world of the main hero of the cartoon – lion Max, the face of an ice-cream brand Max.

Insight

The target audience for ice-cream MAX is children who do not care about ATL, BTL, PR, RTB, SEP and other smart marketing terms. They prefer their favourite cartoon and their heroes.

Idea

We launched a mobile app that was a continuation of the favourite children’s show.

Result

  • 4 000 +
    APP INSTALLS
  • 8 500 000
    SPRINTS IN DINOTERRA
  • 2 200 000
    MINUTES OF GAMEPLAY

Мобильное приложение Max Dinoterra вошло в ТОП-5 аркадных игр в Google Play.

Team

Grape
  • New Media Director Mikhail Geisherik
  • Creative Director Vladimir Garev
  • Art Director Albert Patrashku
  • Designer Irina Serdukova
  • Producer Aleksei Kosilin
  • Project Manager Denis Shokin
  • Creative Grouphead Elizaveta Kruglova
  • Creative Kristina Shelenkova
  • Creative Viktoria Zvonareva
  • Mobile Specialist Zarina Tsallagova
zebrahero.com
  • Video Production
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