MAX Dinoterra
To prolong the pleasant experience from the cartoon «Max’s Adventures» we have launched a mobile app game specifically for the most devoted fans. It allows children and their parents immerse themselves in the world of the main hero of the cartoon – lion Max, the face of an ice-cream brand Max.
Insight
The target audience for ice-cream MAX is children who do not care about ATL, BTL, PR, RTB, SEP and other smart marketing terms. They prefer their favourite cartoon and their heroes.
Idea
We launched a mobile app that was a continuation of the favourite children’s show.
Result
-
4 000 +
APP INSTALLS -
8 500 000
SPRINTS IN DINOTERRA -
2 200 000MINUTES OF GAMEPLAY
Мобильное приложение Max Dinoterra вошло в ТОП-5 аркадных игр в Google Play.
