The Driving Force
Together with Gazprom Neft we launched a new advertising campaign for G-Drive. This campaign is our third one together.
Objective
To increase awareness of G-Drive fuel as one of the higher quality Russian products, while maintaining the tone of voice and spirit of the brand.
Idea
The heroine of the new advertising campaign is a figure skating athlete – Elizaveta Tuktamysheva. The video tells her story and showcases her strong character: difficult recovery after an injury, monotonous repetition of the same element; we show the ups and downs, the falls, the difficult training, but most importantly, the daily life that is as important as all the victories. The path that helps each of us build up our internal energy to be able to win on day X. The athlete’s will to win becomes the very “driving force” that encourages us to not give up and fills us with energy along the way. G-Drive fuel helps achieve our goals, ensuring the high quality and safety of the product.
