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The Matter of Honor

For “Slovo Myasnika” we created a video that emphasized RusAgro’s intention to produce the highest quality products.


To do the first TV-video showing the quality of RusAgro products.


It was important to show sustainability of the production process and to highlight the company’s goal to produce meat in a proper way. This is how we came up with the concept “It’s the matter of honor” for the brand. On all packaging we printed the butcher’s personal signature and to show the transparency of the production process we told the story of a steak — starting from the stove and going back into the factory.


Possible Group
  • Creative Director Artem Filimonov
  • Creatives Mikhail Sinelshchikov, Yuri Altufiev, Nicole Antonyan, Ilya Dodylin
  • Head of Strategy Anna Topkova
  • Head of Videoproduction Olga Rostotskaya
  • Producer Natalia Kasumovich
  • Account Director Anastasia Vasilieva
  • Account Manager Olga Volkova
  • Director of Sales and Promotion of Consumer Products of the Meat Business Line RusAgro Yulia Kravchuk
  • Brand Managers Elizaveta Bessonova, Tatiana Gorban'