The Matter of Honor
For “Slovo Myasnika” we created a video that emphasized RusAgro’s intention to produce the highest quality products.
Objective
To do the first TV-video showing the quality of RusAgro products.
Idea
It was important to show sustainability of the production process and to highlight the company’s goal to produce meat in a proper way. This is how we came up with the concept “It’s the matter of honor” for the brand. On all packaging we printed the butcher’s personal signature and to show the transparency of the production process we told the story of a steak — starting from the stove and going back into the factory.
