#ThingsVsBoredom
Together with an online shop MODI we launched a campaign called #ThingsVsBoredom with Internet and TV presence, including images for social networks and in-store.
Objective
To tell consumers that there is a new cool brand on the Russian market – MODI – and to communicate its main characteristics: unique goods, reasonable prices and a wide range of products.
Idea
Since one of the goals of the brand is be perceived as reasonable in terms of its prices, the main character of the campaign and the face of the brand was not another star, but an unknown actress who looked like Angelina Jolie – Aliya Nuriyeva. Her similarity with a famous actress is what made the videos stand out. They were dubbed by the official Russian voice of Angelina Jolie – Olga Zubkova.
Publications
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«Я ведь не какая-нибудь актриса»: русская Анджелина Джоли прорекламировала новый демократичный бренд Read more -
РОССИЙСКАЯ АНДЖЕЛИНА ДЖОЛИ СТАЛА АМБАССАДОРОМ MODI Read more -
#ВещиПротивСкуки от MODI Read more
