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Time For New Discoveries

To mark the opening of new Lenta hypermarkets in Moscow and cities with a population over one million we have launched a campaign “Time For New Discoveries”. Its central element is a announcement, transport branding and OOH advertising.

Insight

Grocery shopping is part of an everyday routine of millions of people all over Russia. They use the same route and carry out the same actions that have become some sort of ritual for them.

Idea

We wanted to inspire users to make new discoveries and show that supermarket shopping can be interesting and truly pleasant.

Publications

Team

Lenta
Possible Group
  • Creative Director Artem Filimonov
  • Associate Creative Director Oleg Palchinsky
  • Creatives Lyudmila Kulibaba, Yuri Altufiev
  • Designer Ekaterina Tkachenko
  • Account Director Agunda Baeva
  • Account Manager Maria Petrenko
  • Producer Sergey Anokhin
Bureau «Working title»
  • Producer Elena Vlasova
  • Director Slava Syrkin
  • DOP Maksim Zhukov
  • 2nd Unit Director Alexandra Yakhontova
  • Artist Director Ruslana Osmanova
  • Line Producer Anna Pischasova
  • Producer Assistant Veronika Monogarova
  • Administration Ivan More
  • Costume Ekaterina Bliznyuk
  • Makeup Yana Avramenko
  • Props Alexander Lebedev
  • Editing Timofey Pavlenko
  • Music Iskander Yerimbetov
  • Color Correction Jasper Taylor
2002–2023. Grape
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