
Time For New Discoveries


To mark the opening of new Lenta hypermarkets in Moscow and cities with a population over one million we have launched a campaign “Time For New Discoveries”. Its central element is a announcement, transport branding and OOH advertising.
Insight
Grocery shopping is part of an everyday routine of millions of people all over Russia. They use the same route and carry out the same actions that have become some sort of ritual for them.
Idea
We wanted to inspire users to make new discoveries and show that supermarket shopping can be interesting and truly pleasant.
Publications
-
Сеть гипермаркетов "ЛЕНТА" приглашает к новым открытиям
Read more -
Новый ролик гипермаркета «Лента» призывает совершать новые открытия
Read more