Our task was to promote new Beeline service “Roaming. Planet Zero”.
We decided to involve the audience that no longer reacts to simple advertising on the Internet and use non-standard means of communication.
We found a solution to this problem – an online game based on Google Street View! The online RPG came out beautiful and addictive. The opportunity to walk down the sunny streets of Lisbon and Chicago has left no one indifferent. Idea: together with Initiative.
4 days – 14 routes
Participants took a virtual tour of cities around the world, and, using a compass, searched for hidden monuments and architectural details.
The main trackers got 3 tickets to Europe for two, as well as tourist guides from the mobile operator.
AVERAGE TIME SPENT ON THE MAIN WEB PAGE
AVERAGE GAMING TIME
330GAMERS PER DAY
Long-lasting communication with the brand. The majority of users played during the whole campaign.