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Tremendous feast

For over a hundred years, a tiny Czech village Velké Popovice has been remaining famous not only for its beer, but also for its long-established traditions. One of them is when a big company of friends gathers around the table for a feast. This year, we have supported the project of the Velkopopovický Kozel brand and organized the biggest feast for beer lovers, which stretched across the whole continent and was listed in the Guinness Book of World Records!


To organize a largely attended feast with an international scope, to draw attention to the tradition and the brand, and to set a record in the Guinness Book of World Records.


Multifaceted digital promotion of the event: website with registration form, a special project together with Uber, promotional campaigns on such radio stations as “Comedy”, “Energy” and “Nashe Radio”, special projects on social networks. Famous bloggers Peter Salnikov and Viktor Zuev went on a journey from Velké Popovice to Moscow, during which they built the largest real-virtual table. Bloggers wrote posts on social networks, reported about each stage of the journey on websites, recorded video and streamed on Twitter. During the event, on September 19, the Moscow Velkopopovický Kozel table, 60 meters in diameter, was certified by the Guinness Book of World Records as the biggest round table.


Hungry Boys
  • CEO Vlad Sitnikov
  • Copywriters Artur Miroschnichenko, Galina Belozerova
  • Art Director Sergej Andronov
  • Head of Social Media Maksim Fedorov
  • SMM Pavel Shchelkonogov, Artem Trofimov, Ramil Safiullin
  • Digital Producer Pavel Okishev
  • Producers Viktor Kozlov, Tatyana Chepko
  • Account Director Agunda Baeva
  • Account Manager Artur Pecherin
  • Strategic Manager Pavel Katkov
  • Visualizer Dmitriy Maximov
  • Designers Anton Vodogreev, Stanislav Vasiliev, Anna Komarova