Videoblogging academy
Objective
To attract new audience to the brand’s platform vk.com/clearasil
Idea
Clearasil gives you confidence and because of its products young people are not scared of showing their face in real life and on camera. We have joined the videoblogging trend at its rise to popularity in Russia and decided to give everyone a chance and become a star in this genre. We prepared an interactive video course that taught the basics of video blogging. Each lesson had homework too. At the end of the course the author of the most original, interesting and crazy video blog got their own YouTube channel, support from popular video bloggers and coverage in CarambaTV project.
Result
-
10 500 000
USERS -
2 700 000
COMMUNITY VISITS -
1 600 000
VIDEO VIEWS -
700
CONTEST PARTICIPANTS
The number of the community members reached 330 000 people – it is 113 000 people more than before the campaign!
