Who is expecting a gift from you?
Together with “Lenta” we launched a series of videos dedicated to the upcoming gender holidays: February, 23 and March, 8.
Objective
Inform consumers that they will get more bonuses and presents from the shop if they do their shopping for February, 23 and March, 8 in “Lenta”.
Idea
Heroes of our videos are looking for gifts for their loved ones for the gender holidays. They know they can get additional bonuses at “Lenta” so they decide to buy gifts there for everyone — and even people they don’t know very well.
