Watching has no borders
Together with Rostelecom for WINK video service we created an advertising campaign that included different ad formats: classic TV ads, outdoor and radio advertising, digital.
Objective
To develop a campaign that would immerse the viewer in the atmosphere of cinema and showcase one of the most important features of WINK video service: being able to set up several devices and continue viewing the video from the point it was stopped at, even if it was on a different device.
Idea
We used the video to immerse the viewer in the atmosphere of real cinema. When we were shooting, we got inspired by a new Vikings season coming out at the time. We wanted to highlight the process of our hero moving from device to device. These transitions are what glues all the scenes together into a single story happening on different devices.
Publications
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ВИКИНГИ И СРЕДНЕВЕКОВЫЙ ПАРКУР: НОВАЯ РЕКЛАМА СЕРВИСА WINK Read more
