Красный-прекрасный праздник
Background:
“Red October” is a symbol of childhood and sweet memories. These beautiful red candies have been loved for generations. Our task is to give people a real New Year's fairy tale that would immerse them in the atmosphere of celebration and miracles, and revive their warmest and sweetest memories.
Idea and solution:
We built a campaign around the main prize - a trip to Krasnaya Polyana. We filmed a magical video in the festively decorated Alenka store, created a key visual, an interactive landing page, wrote and recorded a series of audio fairy tales for little sweet tooths, inspired by the Red October candies. Every detail of the campaign is imbued with the spirit of the holiday and the magic of the New Year, giving everyone the feeling of a real winter fairy tale.
