Магнит всевозможный
Background:
By the time we started working together, the Magnit retail chain had already launched more than 30 social projects, but there was no platform to talk about them yet.
Idea and solution:
In order to combine information about all the retailer's initiatives, we have developed a single digital platform that helps these social projects engage more participants, scale, become more useful and effective.
We formulated the principles of communication, created the platform’s identity, developed the website design and came up with the idea for the first action within the platform.
Results:
The involvement of buyers in the "Magnit of All Kinds" campaign: one ruble is a lot of help, which allowed us to implement all the planned "Goods" earlier than the forecast dates and collect 25 million rubles into the campaign fund, which Magnit doubled.
175 projects from 47 regions were involved in the grant competition organized as part of the campaign.
Based on the results of the competitive selection, it is planned to support at least 10 projects, among which 50 million rubles will be distributed.
